The biggest thing has been getting the web site up and going but more important than anything was making sure the site was written specifically for it's target audience.
We needed to keep in mind that the site is not for the members or the club it's for the people who aren't members or gun owners.
It has to be inviting.
You need to use terminology that your target audience uses and that is wrong such as gun instead of rifle, firing line instead of mound that sort of thing because that's what people search on.
The majority of search hits on our site come from that have typed in "xxx gun club"
Your web master will need to fight with members to write the site properly and will spend a lot of time saying "The site isn't for you..."
Get it right and it pays off though.
From last year to this year we've had a 257% increase in visitor shoots and have converted a few to members. That's with a site that's been running since November.
There are often also benefits for the rest of the club. The revived activity can wake up some of the old guys sleeping in the corner and get them active again
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